IPSA
Shiseido's latest brand, Ispa, is a popular skincare brand among young people in Pacific Asia, Japan, and China. The Ipsa concept revolves around personalization through consultation and skincare analysis. The Ipsalyzer, a skin diagnosis tool used by Ipsa's professional beauty consultants, measures features such as moisture content and sebum secretion levels in order to prescribe targeted skincare'recipes' tailored to each individual's specific skincare needs.
